“Working with Kate has been revolutionary for KaiFlow.
For us to put our brand in the hands of someone else takes something special. We’ve worked with experts to pull KaiFlow through to the digital world before and found our work has been left flat and soulless.
Kate is very alive and brings integrity and deep listening to her work. Because of that there is now a real aliveness in the translation of KaiFlow to digital – our brand has never been expressed in a way that is so true to its heart and soul.
And through her ability to absorb deep, complex information and distil it into the essence of what makes a brand unique and then communicate that outwards, Kate has crystallised how we communicate our products and, in doing so, has opened up revenue and investment opportunities that are transforming our business.
Through the creation of strategic partnerships, high level investment proposals and stunning creative, Kate has been deeply committed to expressing the truth of KaiFlow. My biggest fear as a founder was that we’d lose the essence of our brand as we scale up and digitise… working with Kate on an innovative, future-facing content and comms strategy has allayed those fears.
When working with Kate I have the experience of time slowing down, I think because she cares deeply about her work. Then, when she’s integrating, producing and presenting time speeds up as she delivers. It’s a joy to work with Kate. We will be continuing!”
– Bodhi Eira Jones, Founder, KaiFlow
“The Commercial Innovation team at Channel 4 are tasked with identifying and delivering new incremental revenue opportunities which align to our strategic pillars. Making content shoppable had been on our radar for some time and we were looking for an expert in this field to help execute our social commerce plans.
To say we were delighted with Kate’s work is a huge understatement.
Kate’s approach to the task was incredibly thorough with astute considerations and supporting evidence being delivered. The project involved numerous stakeholders around the business including Commissioning, Marketing, Creative and Social amongst others. Kate’s approach to them and the task was admired and respected by all, making a great impression on everyone involved.
Kate certainly overdelivered on our expectations. We very much hope to work with her again in the near future.”
– Emma Derrick, Channel 4
Clients + Collaborators
Testimonials
“Kate joined us for a fast-paced, complex project of crafting a proposal for a new social commerce channel. We had many stakeholders and senior leadership across the project with minimal buy-in to the concept at the start. We needed an editorial expert to turn our commercial ambitions into an actionable content plan.
Kate’s evidence-based approach to building editorial recommendations resulted in strong justification for our plans. Her background in revenue generating content allowed a product-focused strategy without sacrificing entertainment. Our trend-based concepts quickly transformed into search-optimized franchise under Kate’s guidance. Her instinct to root the proposal in audience data and her work to quickly develop out those personas allowed us to seamlessly tackle the tone of voice and creative approach of the channel.
With Kate’s clear project timeline and week-by-week approach, we achieved so much more than we expected in the span of a few months.
Beyond her expertise, Kate tackled every roadblock head on and dedicated time to understanding the needs of each team member on the project. Her kindness and empathy were noticeable factors in helping uncover compromises and solutions across various the teams. And mostly importantly, her enthusiasm and passion for her work remained the central heartbeat of the project.”
– Chelsea Portner, Creative Innovation Team Channel 4
“Kate played a pivotal role as our Content, Digital and Marketing Director for a transformative year at The Founded. From the moment Kate joined our team as a consultant, her warmth and friendliness created an immediate positive impact on the whole business. Her insightful perspective, coupled with her extensive knowledge and expertise in the digital landscape, proved to be invaluable assets to our organisation.
Kate's arrival came at a crucial time when our business was navigating through chaos without a clear direction. With her keen observations and strategic mindset, Kate swiftly assessed the situation and harnessed her profound understanding of digital to bring much-needed order to our content, marketing and branding.
I highly recommend Kate as a consultant to any business seeking a dynamic leader with a profound blend of fashion and style knowledge, creative vision, and digital expertise. Kate's ability to not only devise innovative strategies but also to lead their execution with passion and positivity is truly remarkable.
Her impact on our business was nothing short of transformative, and I am sure she will continue to drive outstanding results that elevate any organisation fortunate enough to collaborate with her."
– Fran Cosgrave, Braveheart International
“I was lucky enough to work with Kate throughout her seven years at Time Inc. Her mix of deep digital expertise with first-class journalistic experience and an innate understanding of great storytelling made her a huge asset within the business.
Through a series of launches and relaunches, she grew our websites from nice-to-have magazine add-ons to market-leading forces to be reckoned with – and that’s without mentioning her work building our social audiences from zero to millions.”
– Toby Evans, Director of Publisher & Platform Partnerships at SoPost, former Publisher Marie Claire
“I worked with Kate at John Lewis where I hired her to deliver the digital content strategy. Kate created a compelling vision that captured the imagination of senior stakeholders in the Digital team and across Marketing, Buying and Commercial.
She influenced and evangelized with a passion that led to a systemic change in the way that content and assets were created and delivered across the organisation.
Kate was able to easily bridge between content teams and the digital product and engineering teams and is comfortable in both worlds. Her understanding of the product, the customer and the brand produced inspirational pages of the highest quality, creative but also driving commercial value.
Kate is charming, determined and driven to do her best work, qualities that make it really easy and enjoyable to work with her and I would have no hesitation in recommending her. I hope we get to work together again in the future.”
– Christine Hull, Product Director, MoneySuperMarket (previously John Lewis)
“I had the pleasure of working with Kate at John Lewis on the creation and execution of a digital content strategy. From the first meeting we knew she had the perfect mix of creativity, vision and drive to get work done at John Lewis.
Kate worked with the Marketing, Brand Creative, Publications, Digital Product and Engineering functions to align on a common vision, purpose and strategy. Kate designed and delivered the Content Strategy, Content Guidelines and Operating Model into John Lewis. Her ability to navigate the complexity of the previous operating model, find and nurture raw talent and demonstrate by doing was impressive.
She had a strong work ethic and an eye for detail. I was impressed at her ability to flex the conversation from content strategy to precise detail of page layout and design without any trouble. I would not hesitate to recommend Kate, she’s a natural leader, warm, compassionate and above all reliable. I hope that one day we will get to work with each other again.”
– Rosie Srao, Global Product Director, Community at Nike, formerly John Lewis & Partners
“I had the pleasure of working with Kate whilst in my role as Global Commercial Director on the launch of BURO.24/7. Kate was central to building the brand DNA and strategy that ensured BURO.'s successful launch into the UK market.
Kate supported me with the commercial launch of BURO. in the UK, Paris and Milan, presenting to key clients in each territory. Kate was passionate, compelling and expertly articulate when talking about the luxury landscape, digital publishing and brand.
Her outstanding presentation skills played a key part in the success of BURO. and led us to work with brands such as Dior, CHANEL and Prada in the first year of launch.”
– Kathryn Flood, Global Commercial Director, BURO.Global
“Kate and I worked together at Braveheart International. Kate came into the business in a consultancy role and delivered great work on strategy, she built strong working relationships with internal teams as well as third parties.
She had a close working partnership with the content and marketing team, coaching and mentoring them on all things digital, from both a planning and trading stance.
Kate was a great "go to" person for me learning the business, she was always highly reliable, incredibly professional and willing to take on new and different challenges, delivering results to a very high standard.
With Kate's wealth of experience and knowledge, I found her to be a great support to the business, she led meetings with energy, enthusiasm and always action focussed.
– Jo Penny, Commercial Director, Braveheart International
“I was really lucky to have worked closely with Kate at Braveheart International and have the opportunity to learn from her digital expertise, strategic mindset and attention to detail.
I have seen Kate leading critical meetings with our senior management, creating innovative strategies and multitasking on many different areas to successfully launch best-in-class campaigns.
Kate is a great mentor and a really lovely person to work with... she’s been so supportive and helpful to every single person in the team.
It’s been an absolute pleasure working with her and I am looking forward to our paths crossing again in the future.”
– Christina Zisopoulou, Paid Marketing Specialist, Braveheart International